Wine labeling and compliance with the law is a complex topic, with each country governing it through its own regulations. The EU’s new regulation requires winemakers to include specific information on wine labels in the 24 official languages of the European Union.
Starting from December 8, 2023, all wines bottled and labeled will be subject to the new labeling rules.
According to the new regulation, wine labels must include:
List of allergens
Ingredient information
Energy value (expressed in calories and kilojoules)
This information must be presented in all 24 official EU languages.
Given the extensive nature of the required information, the law supports an innovative approach by allowing the use of electronic labels, such as QR codes. Through these codes, consumers can access the necessary information, but the law strictly prohibits tracking users or redirecting them to marketing or commercial content. Companies will need to rely on third-party platforms to create electronic labels.
The EU’s new regulation on wine labeling is not just about compliance; it marks a new era where transparency plays a key role. Producers who adapt to these changes in a timely manner will gain consumer trust and become market leaders.
Today’s wine consumers are more informed than ever before. This new regulation empowers them to make more educated choices about the wines they consume.
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