"Lost Eden" is a Georgian wine brand crafted specifically for the American market, showcasing the authenticity and diversity of the Saperavi grape.
The wine is made from grapes grown in carefully selected vineyards. Winemaker Lado Uzunashvili, one of the leading experts in the Georgian wine industry, oversees production. Educated in international oenology schools, Uzunashvili’s wines clearly express the character of Georgian wine.
The branding of "Lost Eden" was handled by a British company called Odysseus Arms. Their goal was to create a brand that conveyed the country’s culture through wine. Thus, the name "Lost Eden" was born, symbolizing the “lost paradise.”
The New York Times describes the wine as “deep ruby with wild berry aromas. Part of the blend is aged in qvevri, a UNESCO Cultural Heritage object, which adds a distinctive character to the wine. Even the bottle’s design reflects the country’s terroir, adorned with soil relief patterns.”
The winery not only promotes the essence of Georgian wine but also seeks to popularize the authenticity of the country's culture and nature. A unique marketing initiative of Lost Eden involved distributing disposable cameras to strangers, encouraging them to capture hidden and interesting places in Georgia. This creative project, dubbed "Lost Eden – the first social media page created by an entire country," showcased the beauty of the land through the eyes of everyday people.
In Georgia, the Lost Eden Saperavi blend can be tasted at the Alkorium liquor store.
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