Georgian wine, with its uniqueness and rich traditions, continues to gain international attention. This time, Loco por Vino, an organization promoting Georgian wine in South America, hosted a masterclass on Georgian wine at the Brazilian Sommelier Association. The event focused on the traditional Qvevri method and the exceptional diversity of grape varieties, leaving a strong impression on the attendees.
T: What inspired you to collaborate with the Brazilian sommelier association to host a masterclass on Georgian wine?
The collaboration with the Brazilian Sommelier Association (ABS) to host a Georgian wine masterclass was inspired by a belief in Georgia’s rich winemaking heritage, underappreciated in South America. Recognizing the value of our knowledge and the uniqueness of Georgian wines, we approached ABS, receiving an overwhelmingly positive response. This partnership has elevated Georgian wine's profile, fostering lasting connections within Brazil's professional wine community.
T: Were there any particular grape varieties or aspects of Georgian wine culture that stood out to them?
Brazilian sommeliers were captivated by the authenticity and craftsmanship of Qvevri wines, showcasing Georgia’s ancient winemaking traditions. They appreciated the uniqueness of these wines but highlighted the importance of balancing tradition with modern quality control for international standards. This fusion of artistry and consistency is vital for Georgian wine's longevity, market appeal, and sustainable growth in global markets.
T: How did you approach introducing Georgian wine’s unique winemaking techniques, like Qvevri?
At the event, Georgian wine was introduced through three key themes: the Cradle of Wine, Qvevri, and 525 Native Grapes. Attendees explored Georgia’s 8,000-year winemaking legacy, the unique Qvevri technique of fermenting in clay vessels, and the country’s remarkable diversity of 525 indigenous grape varieties. This approach highlighted the rich cultural and historical roots of Georgian wine, creating a compelling narrative that resonated with wine enthusiasts and professionals alike.
T: How does educate professionals in the wine industry helps Georgian wine to promote?
Partnering with Brazil’s top sommelier institution is a significant milestone for Georgian wine. By educating sommeliers and students on its unique qualities and history, Georgian wine gains knowledgeable ambassadors who can effectively convey its story to consumers. This fosters trust, promotes informed purchases, and elevates Georgian wine’s global profile. Additionally, professional education creates valuable networks, opening new opportunities in restaurants, events, and international markets.
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