Crush 525 - Innovative Winery in Georgia

Crush 525 is an innovative type of winemaking in Georgia, known as a Custom Crush Winery.

This method is highly successful and proven in leading wine-producing countries. It simplifies the winemaking process for individual, small, or medium-sized wineries by alleviating the need for expensive equipment and infrastructure, which are often associated with high costs. Additionally, it addresses the challenges of setting up conditions necessary for wine fermentation. In Georgia, this service is provided by the winery Crush 525.

Q: What type of service does the platform Crush 525 offer to winemakers?

Crush 525 offers small and medium-sized wineries the opportunity to create wine from grape pressing to branding on our platform. This concept allows winemakers to produce wine without the need for costly equipment and infrastructure investments. Winemakers can achieve high-quality wine with reduced costs, time savings, and a proper strategy, supported by our professional team. Our facility is located in Bichvinta, Saguramo, very close to Tbilisi, which allows clients to actively participate in any stage of the process.

Q: How does your platform simplify the process for winemakers to achieve their desired goals?

This service includes consultation and detail specification to precisely define the client's needs and preferences. The next stages include fermentation, grape pressing, and alcoholic fermentation. We cater to various styles, including classic, extended maceration, or barrel aging if required. Our modern lab ensures that every step of the winemaking process is controlled. Additionally, we offer a barrel aging program in second-use oak barrels, or clients can bring and use their own barrels. By the end of April, the wine is ready for the owner, who can then focus on marketing and development.

Q: What contribution will the platform Crush 525 make to the development of Georgian wine in local and international markets?

The main problem for small and medium-sized wineries in Georgia is the limited quantity of wine they produce, which often results in insufficient financial resources or difficulties in managing marketing and logistics processes.

Our platform provides a solution—producers will spend less on wine production and can allocate more resources to marketing and logistics. Moreover, we organize various events featuring importers, bloggers, and wine enthusiasts, giving producers the potential to sell their branded wine.